bio
I’m Juan Sisinni, a Lead Product Designer working across digital products, platforms, and emerging technologies. My work focuses on shaping complex systems into clear, usable experience, bridging product design, technology, and strategy.
I was born in Madrid, grew up between Spain and Argentina, and have lived in places as distant as Buenos Aires and Ushuaia. I later studied in the United Kingdom and today work between Sweden and Spain. Moving across cultures and industries has shaped how I approach design: with curiosity, adaptability, and a strong interest in how systems evolve.
Outside of work, I spend most of my time around other forms of craft, playing records and mixing music, shooting film photography, and running long distances, often training for marathons. Different practices, but the same instinct: paying attention to rhythm, structure, and the quiet details that make experiences meaningful.
approach
I approach design as a process of understanding before making. Most of the problems I work on exist inside complex environments where technology, operations, and people interact in ways that are not always visible at first glance. Before designing solutions, I spend time understanding what is actually happening: how things behave, how people make decisions, where friction appears, and what truly matters in the real world. Design becomes meaningful when it reflects that reality.
This often means looking beyond the surface of a product. Interfaces are only one part of the work. The deeper challenge is understanding the structures behind them, how information flows, how teams collaborate, and how products evolve over time. Clarity does not come from simplifying the problem too quickly, but from understanding it well enough to make the right decisions.
Part of the work is also advocating for those decisions. When a solution emerges that genuinely improves the experience for people and the system around it, it is worth defending. Good products rarely appear by accident—they are the result of careful thinking, dialogue, and the willingness to push for what makes sense.
Design, in that sense, is not only about creating solutions. It is about helping teams see the problem clearly enough to build the right thing.
COLLABORATION
I collaborate in different ways depending on the nature of the work. Some engagements are focused projects with a defined scope, helping teams shape a new product, rethink an existing experience, or explore new directions.
Other collaborations are longer partnerships where I work closely with internal teams, contributing to product strategy, design systems, and the evolution of the product over time.
In both cases, the work tends to sit at the intersection of design, tech and product thinking.
open to work
I’m open to working with teams building thoughtful products, whether through projects or longer collaborations. The most interesting work usually happens where design can shape not only how a product looks, but how it behaves, evolves, and ultimately fits into people’s lives.