Bambuser

Video commerce platform

overview

Bambuser is a video commerce platform enabling brands to embed live shopping, video consultation, and interactive chat directly into their digital storefronts. The platform sits at the intersection of content and transaction, allowing brands to combine storytelling, interaction, and purchasing within a single experience. The work was developed during my time at Framna, in collaboration with Bambuser’s product and design teams.

challenge

Video commerce introduces structural tension. Media tools prioritize storytelling but often lack transactional depth, while traditional e-commerce tools focus on conversion but lack narrative engagement. The challenge was to design a system that could unify live streaming, on-demand video, chat, consultation, and product purchasing into a coherent product experience. This required aligning interaction patterns across multiple touchpoints while supporting brands with flexible tools that could adapt to different commerce strategies.

Role

I led the design competence within the project while working at Framna, collaborating closely with Bambuser’s product, engineering, and design teams. My work focused on exploring and validating new product concepts, shaping interaction models for live commerce experiences, and contributing to the evolution of the platform’s design foundations. This included prototyping features, testing workflows, and helping translate strategic ideas into product directions that could scale across the platform.

IMPACT

The work contributed to the evolution of Bambuser’s platform as a unified video commerce ecosystem, helping bridge the gap between media storytelling and transactional e-commerce.

By exploring new interaction patterns and product concepts, the project supported the development of tools that enable brands to create more engaging and conversion-driven digital shopping experiences.

The work contributed to the evolution of Bambuser’s platform as a unified video commerce ecosystem, helping bridge the gap between media storytelling and transactional e-commerce. By exploring new interaction patterns and product concepts, the project supported the development of tools that enable brands to create more engaging and conversion-driven digital shopping experiences.

Product definition

Live UX

Design system

Brand alignment

Interaction patterns

Cross-platform strategy

Collaboration workflows