Ikea + Google

Google tv app

overview

This concept explores how IKEA’s catalog and augmented reality capabilities could extend beyond mobile into the shared surface of the home: the television. By leveraging Google TV as a discovery layer and mobile AR as an execution layer, the concept reimagines how furniture browsing and spatial visualization can work together in a seamless cross-device flow. The living room becomes both showroom and interface, connecting inspiration, exploration, and placement.

challenge

While IKEA already offers AR experiences on mobile, the discovery journey often remains fragmented. Search happens on one device, inspiration on another, and spatial visualization later in the process. The challenge was to design a connected browsing and AR system that brings inspiration to the large screen, integrates with the Google TV environment, and connects seamlessly to mobile for AR placement. The goal was to reduce friction between browsing, decision-making, and spatial validation.

ROLE

This was a freelance concept project developed for IKEA, exploring the potential of Google TV as a new surface for product discovery. I led the concept design, interaction design, and prototyping, defining cross-device flows between TV and mobile AR. The work focused on shaping the experience architecture, designing the TV interface, and validating the concept through prototypes that demonstrated how browsing and AR placement could function as a continuous experience.

impact

The concept demonstrated how large-screen discovery and mobile AR placement could work together as part of a unified shopping journey. By shifting inspiration to the shared screen of the home and connecting it with mobile spatial visualization, the project explored how digital retail experiences could become more immersive, collaborative, and contextual within the living environment.

Concept design

Cross-device flows

TV UX

AR activation

Interaction design

Prototype validation